Welcome to the S&F company group

We build, manage, and operate brands in the e-commerce industry.

Welcome to the S&F company group

We build, manage, and operate brands in the e-commerce industry.

What we do

Our vision is to build and manage brands in online retail. We see ourselves as a veritable D2C company with a focus on the kitchen, household and leisure categories. In addition to our core business, we maintain a product sourcing office in Hong Kong, which specializes in sourcing kitchen, household and leisure products from Asia. Furthermore, we provide consulting services in the industry.

DISTRIBUTION VIA PLATFORMS

Our main source of sales are online platforms, primarily Amazon and eBay. First-class products, optimal presentation as well as out-standing customer service distinguishes us.

CONSULTATION

We share our expertise in platform trading with other Amazon merchants and those who want to become one. From registration to marketing, we help our customers all around.

BRAND BUILDING

We create D2C brands in e-commerce! All of our brands have the claim to completely convince the customer. From our point of view, this is the basis of long-term success.

Production & import

Years of experience, a highly motivated team and in-depth knowledge of European standards makes our purchasing office in Hong Kong a competent partner for numerous European companies. Are you looking for a competent partner for your purchasing in Asia? Contact our colleagues! Our team consists of native speakers in German, English and Chinese.

DISTRIBUTION VIA PLATFORMS

Our main source of sales are online platforms, primarily Amazon and eBay. First-class products, optimal presentation as well as out-standing customer service distinguishes us.

CONSULTATION

We share our expertise in platform trading with other Amazon merchants and those who want to become one. From registration to marketing, we help our customers all around.

BRAND BUILDING

We create D2C brands in e-commerce! All of our brands have the claim to completely convince the customer. From our point of view, this is the basis of long-term success.

Production & Import

Years of experience, a highly motivated team and in-depth knowledge of European standards makes our purchasing office in Hong Kong a competent partner for numerous European companies. Are you looking for a competent partner for your purchasing in Asia? Contact our colleagues at S&F Ventures Hong Kong Ltd. Our team consists of native speakers in German, English and Chinese.

The portfolio

Get an overview of our diverse product portfolio on Amazon Germany.

The S&F company group

The center of the S&F company group is S&F Capital Holding GmbH. In addition, we maintain five other companies in which S&F Capital Holding GmbH either holds shares or to which it is closely related.

With the exception of S&F Ventures Hong Kong Ltd. and Blue Beech Trading UG, all companies are focused on the end customers business. The two companies mentioned above handle the group’s B2B transactions.

The Management

Sebastian Stümpfle

CEO

Florian Sattig

CEO

We are international

We see ourselves as a Global company in the truest sense of the word. Our distribution and procurement markets now include almost 30 countries. Our main sales market is currently the European Union. Our main procurement markets include Germany and Asia.

Our Brands

Kitchen Helpis is your reliable partner in the kitchen and household. From the muffin tray to the bath plug, we help you keep a tidy household.

WEIDEBACH – your reliable partner for shopping on the Internet. WEIDEBACH offers you first-class products in reliable quality across all categories.

Glowheel combines safety and high-end appearance while cycling. Your reliable partner for visibility while cycling.

Anthony Noble & Co. will be our independent and distinctive fashion label in the future. Exquisite accessories designed in the Principality of Liechtenstein. Stay tuned!

Become a reseller

We are currently looking for sales partners in the retail sector. Inspire your customers with proven products with the highest customer satisfaction.

Want to become part of the team?

A modern D2C company offers numerous challenges and personal growth opportunities. Are you highly motivated and want to actively influence the e-commerce world? Take a look at our careers page and apply for one of our interesting positions!

Become a reseller

We are currently looking for sales partners in the retail sector. Inspire your customers with proven products with the highest customer satisfaction.

Want to be part of the team?

A modern D2C company offers numerous challenges and personal growth opportunities. Are you highly motivated and want to actively influence the e-commerce world? Take a look at our careers page and apply for one of our interesting positions!

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