Welcome to the S&F Sales and Trading

We build, manage, and operate brands in the e-commerce industry.

Welcome to S&F Sales and Trading

We build, manage, and operate brands in the e-commerce industry.

What we do

Our vision is to build and manage brands in online retail. We see ourselves as a true D2C company with a focus on the kitchen, household, and leisure categories. In addition to our core business, we source niche kitchen, household, and leisure products from Asia based on customer orders and provide consulting services to other Amazon sellers.

DISTRIBUTION VIA PLATFORMS

Our main source of sales are online platforms, primarily Amazon. First-class products, optimal presentation as well as out-standing customer service distinguishes us.

AGGREGATION

We acquire brands that specialize in selling on Amazon and operate them in the long term. We unlock the potential of these brands through the targeted use of synergies.

BRAND BUILDING

We create D2C brands in e-commerce! All of our brands have the claim to completely convince the customer. From our point of view, this is the basis of long-term success.

Production & import

Years of experience, a highly motivated team, and in-depth knowledge of European standards make us a competent partner for numerous European companies. Are you looking for a competent partner for your sourcing in Asia? Contact us directly. Our team consists of native speakers in German, English, and Chinese.

DISTRIBUTION VIA PLATFORMS

Our main source of sales are online platforms, primarily Amazon. First-class products, optimal presentation as well as out-standing customer service distinguishes us.

AGGREGATION

We acquire brands that specialize in selling on Amazon and operate them in the long term. We unlock the potential of these brands through the targeted use of synergies.

BRAND BUILDING

We create D2C brands in e-commerce! All of our brands have the claim to completely convince the customer. From our point of view, this is the basis of long-term success.

Production & Import

Years of experience, a highly motivated team, and in-depth knowledge of European standards make us a competent partner for numerous European companies. Are you looking for a competent partner for your sourcing in Asia? Contact us directly. Our team consists of native speakers in German, English, and Chinese.

The portfolio

Get an overview of our diverse product portfolio on Amazon Germany.

The Management

Sebastian Stümpfle

Florian Sattig

We are international

We see ourselves as a Global company in the truest sense of the word. Our distribution and procurement markets now include almost 30 countries. Our main sales market is currently the European Union. Our main procurement markets include Germany and Asia.

Our Brands

Kitchen Helpis is your reliable partner in the kitchen and household. From the muffin tray to the bath plug, we help you keep a tidy household.

WEIDEBACH – your reliable partner for shopping on the Internet. WEIDEBACH offers you first-class products in reliable quality across all categories.

Anthony Noble & Co. will be our independent and distinctive fashion label in the future. Exquisite accessories designed in the Principality of Liechtenstein. Stay tuned!

Become a reseller

We are currently looking for sales partners in the retail sector. Inspire your customers with proven products with the highest customer satisfaction.

Want to become part of the team?

A modern D2C company offers numerous challenges and personal growth opportunities. Are you highly motivated and want to actively influence the e-commerce world? Take a look at our careers page and apply for one of our interesting positions!

Become a reseller

We are currently looking for sales partners in the retail sector. Inspire your customers with proven products with the highest customer satisfaction.

Want to be part of the team?

A modern D2C company offers numerous challenges and personal growth opportunities. Are you highly motivated and want to actively influence the e-commerce world? Take a look at our careers page and apply for one of our interesting positions!

Investor Relations Login

Please log in with your personal access credentials. You will find them in the lower left corner of our strategy paper. If you have any questions regarding your access, please contact investor-relations@sf-vertrieb.com.